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Rub-A-Dub Dub, Brits take smartphones into the tub! 

REVEALED: Bath-loving Brits can’t be without a smartphone, even in the bath, as the nation’s bath time habits are uncovered ahead of International Bath Day


·       Britain’s bath time habits revealed ahead of International Bath Day (14th June 2021)

·       A third of UK adults use their smartphones in the bath

·       24% of respondents bathe with a partner and 5% bathe with a pet

·       58% of adults indulge in a bath as a way to relax during the pandemic


At a time when self-care is more important than ever before, a third of Brits cannot put their smartphones down even when enjoying a bath.

A new study by the UK’s leading sponge producer, Ramer Sponges, has revealed that digital devices are now a part of our bath time routine. Out of 2,000 UK adults who enjoy a bath regularly, 33% of people use a smartphone with 64% of the total respondents being female.  


To mark International Bath Day (14th June 2021), Ramer conducted the study via OnePoll to discover the UK’s bathing habits. Whilst it has uncovered that Brits can’t bear to part with their smartphones, even when they are taking a soak, some of the other findings are also surprising.

It seems it’s not just our digital devices joining us in the bath, as research reveals taking a bath is not necessarily a single pursuit. 24% of respondents bathe with a partner and 9% have sex in the bath, indicating that baths can play an important role when it comes to romance. Briton’s don’t just bathe with their partners. 9% bathe with their children and 5% even bathe with a pet!   


The last 12 months have been testing, with 56% of UK adults having experienced symptoms of stress and anxiety during the pandemic (source: The Health Foundation). Ramer’s survey has revealed that many of us have been taking care of ourselves at home whilst facilities such as spas, gyms and leisure centres have been closed. 58% of respondents indicated that their main reason for indulging in a bath was to simply relax. 27% listen to music or a podcast, 25% like to get lost in a good book and 10% meditate whilst taking a soak.


In a time-poor culture, it seems that we are still making self-care and periods of relaxation a priority in everyday life with respondents spending on average 23 minutes in the bath. 78% of people confirmed that they feel relaxed after taking a bath, 35% feel happy, 33% feel recharged and 25% feel uplifted.


Analysing what people use to wash themselves with in the bath, Ramer discovered more than a quarter of people choose a bath sponge, a traditional bath time favourite. Sponges are paired with common bath products with 61% using bubble bath, 61% using soap or shower gel and 52% using shampoo.


Paul Lloyd-Smith at Ramer Sponges comments that the findings give a fascinating insight into modern day bathing habits.


Paul said: “To celebrate International Bath Day this year, we wanted to dive deep into Britain’s bathing habits and what we have found out has truly surprised us. For many of us, the bathroom is still seen as a bit of a sanctuary, a place for ‘me time’, but it’s been fascinating to see that for some, that means combining our relaxing soak with scrolling on a screen.  Many of us might also assume that bathing is a lone activity, but our findings suggest that it can be quite sociable. 10% of us even chat on the phone whilst in the bath and 13% talk to other members of the household who are physically in the bathroom too!”


Paul continued: “Ramer’s sponges have been a bath time staple for over 70 years, and we’re delighted to hear that bath sponges are still a popular choice amongst bath lovers. With people feeling happy, recharged and uplifted after taking a bath, we encourage everyone to take some time out this International Bath Day, run a bath and take a relaxing soak.”


Ramer Sponges is the UK’s leading manufacturer of super soft and super absorbent sponge products for beauty and body care. Made from a magic material that dries hard to help prevent the growth of bacteria on the sponges, these hypo allergenic, machine washable sponges are available via department stores, superstores, high street beauty retailers, independent chemists and



New Facial Cleansing Sponges launched as sales of beauty products soar 

Online sales of UK beauty brands have soared over the past few months as customers sought to maintain their beauty and skincare routines at home subsequent to the closure of beauty salons. More make-up means more of a need to cleanse and we’ve responded with the launch of our new Ramer Facial Cleansing Sponges.


Designed with a soft and textured surface which gently cleanses and exfoliates the skin, the new Ramer Facial Cleansing Sponge (£3.25 RRP) is unlike other facial sponges, it features a slightly larger pore size which really grips make-up residue and dirt when cleansing. Ideal for use after a night-out, or simply as part of your daily skincare routine, these sponges come in a handy twin pack. The reusable Ramer Facial Cleansing Sponges pair perfectly with an exfoliator to help unblock the pores, leaving your skin feeling fresh, glowing, deeply cleansed and radiant.  Offering a reusable alternative to disposable wet wipes, simply rinse in warm water after use and leave to dry. Like all our  products, the sponges will harden as they dry, helping to prevent the growth of bacteria, and will instantly soften when soaked in warm water and be ready to re-use again. Watch Emma’s video to find out more about these new machine washable, super-soft, non-scratchy, hypoallergenic facial sponges.


Introducing our new Ultra-soft Cleansing Shammy 

As the government has vowed to ban wet wipes in the UK within 25 years, we’re delighted to announce the launch of our Ramer Cleansing Shammy (£4.99 RRP). New for 2019, our handy little shammy is ultra-soft, has a smooth surface and is completely hypoallergenic. Ideal for sensitive skin, this re-usable shammy removes all traces of make-up to gently cleanse the skin and is perfect for applying cleansers and lotions. The Ramer Cleansing Shammy will leave your skin feeling fresh, glowing, deeply cleansed and radiant. Unlike wet wipes, the cleansing shammy is re-usable. After rinsing in warm water, the shammy can be left to dry. Like all of our products, the shammy will harden as it dries, helping prevent the growth of bacteria, and will instantly soften when soaked in warm water.

Don’t just take our word for it. Watch SJ Strum’s video on how she incorporates the Ramer Cleansing Shammy into her nighttime skincare routine.


The Ramer Cleansing Shammy is £4.99 RRP and is available to buy on our website. Click Here


Ramer Sponges launch the UK's first softening Wet Shave Towel  

As research shows the tide is turning for hipster beards to the clean-shaven look, we’re delighted to announce the launch of our Softening Wet Shave Towel. The first of its kind, the Ramer Softening Wet Shave Towel (£4.99 RRP) has been specifically designed to deliver a barber shop experience at home. Simply immerse the towel in warm water and apply to the face. The sponge towel softens the beard and opens the pores to achieve the closest most comfortable shave and helps avoid the irritation of razor burn. The Ramer Softening Wet Shave Towel is dermatologically tested and hypoallergenic. It suits all skin types but especially those with sensitive skin. Post shave, use the sponge towel to simply wipe away any excess shaving foam. Rinse the towel in cold water to help close pores, leaving the skin feeling smooth and bristle-free.

The launch comes after statistics reveal barber shops are amongst the fastest growing consumer premises in the UK and that 55% of men are no longer embracing the hipster beard trend*. We aim to meet this growing demand by providing a luxury wet shave barber experience at home.The Ramer Softening Wet Shave Towel is part of our new range, Ramer for Men. Shop the collection. Click Here




Freshen up your baby’s skincare routine this spring

Spring is in the air and now is the time to freshen up your baby’s skincare routine. The harsh winter months can leave your baby’s skin feeling dry and sensitive, but bath time can play a big part in helping get baby’s skin back on track – warm water and a mild cleanser coupled with our Ultra Soft Baby Sponge will help ensure your baby’s skin is softly and gently cleansed. The Ramer Ultra Soft Baby Sponge (£2.99 RRP) has been specially developed with a super-fine texture to be kind to baby’s delicate skin. Easy to hold and available in handy twin packs, the Ultra Soft Baby sponge comes in pale yellow and white, pink and rose and blue and hyacinth. The contrasting colour, hypo allergenic and dermatologically tested sponges are ideal for top to tail baby hygiene.  

Don’t just take our word for it. Watch SJ Strum’s video on how she juggles bath time with three kids, with a little help from our baby sponges.


The Ramer Ultra Soft Baby Sponge is £2.99 RRP and is available to buy on our website. Click Here: